Lisa, a member of BLACKPINK, has significantly increased the popularity of Thailand's filming locations through her appearance in the American HBO drama 'The White Lotus' Season 3. This has particularly impacted the Koh Samui area and other key filming spots, leading to a surge in hotel bookings and online searches, which is beneficial for Thailand's tourism industry.

'The White Lotus' Season 3 premiered on February 17th, showcasing Thailand's stunning natural scenery and luxurious hotels. As a result, searches by American tourists for Koh Samui increased by 65% compared to the previous month, and hotel searches on Agoda rose by 12%. Additionally, reservations for high-end hotels in the region skyrocketed by 40%.

Main filming locations, including Koh Samui, Bangkok, and Phuket, have experienced hotel booking rates increasing by an impressive 400-500% compared to last year. The Tourism Authority of Thailand (TAT) reported that the drama attracts not only tourists from English-speaking countries but also fans from Southeast Asia, largely due to Lisa's popularity.

Born in Buriram, a northeastern region of Thailand, Lisa is regarded as a national hero and enjoys a large fan base across Southeast Asia. Her role in the series has further elevated the profile of Thailand's tourist destinations, positively impacting the country's tourism sector.

Tourism is a vital industry in Thailand, accounting for approximately 20% of the nation's GDP and providing numerous jobs. To promote tourism, Thailand offers various incentives for foreign films and dramas to be filmed in the country. Last year alone, 490 foreign films and dramas were shot in Thailand, attracting investments totaling 6.58 billion baht (around 280.6 billion KRW).

Lisa's involvement in 'The White Lotus' has significantly raised the visibility of Thailand's tourist spots, contributing to the revitalization of the tourism industry. Moving forward, Thailand is expected to continue enhancing its appeal as a location for various international films and dramas.